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2025 l iENVY Press & Go Lash
Co-led an in-house photoshoot with the Design Manager, developing creative moodboards and guiding on-set visual execution to ensure alignment with the intended brand aesthetic.
Role: On-Set Direction, Pre-Shoot Planning
Scope: Moodboard Development, Visual Direction
Photoshoot Art Direction I On-Set Direction, Moodboard, Pre-Shoot Planning
Waterproof: glossy, submerged beauty imagery to reinforce all-day wear
Mink: emphasize all-day comfort, wear on your vacation for all day wear, natural sheen, softness
Flick’d: high-energy color and contrast for a playful lash statement, emphasize 3x volume
Photoshoot Moodboards I On-Set Direction, Moodboard, Pre-Shoot Planning
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